Prime Hospitality owns, operates and/or manages more than 230properties nationwide, primarily under the AmeriSuites andWellesley Inn & Suites brands. Without ever using InnLink,Prime Hospitality backed away from the agreement and used adifferent reservation system.
As arbiter, Atlanta-based Hospitality Research Group, anaffiliate of San Francisco-based PKF Consulting, worked withShoLodge's attorneys, Nashville-based Boult, Cummings, Conners& Berry PLC, to determine the loss of fees to ShoLodge fromPrime's failure to use the InnLink service.
HRG used the Share Down method, a proprietary forecastingmechanism it developed, to project lost revenues on aproperty-by-property basis. Share Down relies on convertingmetro-level lodging market forecasts to econometric forecasts of asingle hotel's performance.
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