"AIREB was founded on the basis that ethical conduct would prevail, and these guidelines are still the backbone of the organization today," says 2002 AIREB president Gerard Keating.
Members were told trust in a business transaction requires integrity, benevolence and honesty. Messick adds ethical behavior includes looking after someone else's interest rather than your own, rendering opinions in a professional manner and refraining from making unsolicited comments about competitors.
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