Three executives who will direct the renaissance of the so-called Lloyd District--from the former Red Lion property on the Willamette River through the Rose Quarter and Convention Center areas and up toward the Lloyd Center Mall--are set to talk publicly about their redevelopment plans next week.

The speakers will be Jay Isaac of Paul Allen's ArenaCorp, which owns or controls several properties in and around the Rose Quarter; Doug Pugh of Ashforth Pacific, which is planning to redevelop a four-block area in the Lloyd District; and Jeff Blosser of the newly expanded Oregon Convention Center, for which a convention center hotel is being planned.

"The three entities that these speakers represent will forge the new face of the Lloyd District and the broader CBD over the next 10 years," says Scott Langley, president of Ashforth Pacific. Langley will moderate the two-hour event, scheduled to begin at 7:30 a.m. on Thursday, Oct. 3 at the Multnomah Athletic Club.

Allen's ArenaCorp has development rights to all of the city-owned property within the 37-acre Rose Quarter, a submarket of the Lloyd District. Those rights include the space above the city's two parking garages on the north side of Memorial Coliseum, as well as for a half-acre parcel west of the garage structures, another half-acre parcel on the south side of the Coliseum and the Coliseum itself, which will be renovated or torn down and redeveloped. Allen also owns the former Red Lion Coliseum Hotel on the nearby riverfront, which has been demolished en route to redevelopment.

Just on the other side of Interstate 5, which runs through the area on an elevated platform, a $116-million expansion of the Oregon Convention Center is winding up. Convention center GM Blosser will talk about that project and how plans are shaping up for a major convention center hotel development adjacent the new facility.

Last but certainly not least is a four-block area known adjacent the 7th Street light rail station, which is owned by Ashforth Pacific. Pugh will talk about Ashforth's plans to redevelop the current parking lot into a mix of office and residential towers that may include a substantial retail component. Ashforth already has a dominant presence in the district, as three of the five class A buildings there belong to the company.

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Key Players to Talk Future of Lloyd District

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