"It's really a hot property," Colleen McPherson of CB Richard Ellis Inc.'s Phoenix office tells GlobeSt.com. "People have already reserved two of the four buildings without even seeing a brochure."

The allure of the property is not just it's Tuscan style-design with stone and slate exteriors, lush landscape, water features or abundant parking, said McPherson, the property's marketing and leasing specialist. Medical professionals are also finding the 110,000-sf office and retail complex to be a good investment. "It will give people instant equity," she noted.

By next month, long before the complex is set to break ground in January 2003, buyers will already see a profit. That's when the cost is scheduled to increase to $180 per sf.Even that is a bargain compared to other medical office condos currently selling for $175 per sf, she said.