Sembler principal Jeff Fuqua couldn't be reached's publication deadline. But Atlanta area brokers Sembler plans to build the retail center without theresidential component if its rezoning application is denied.

The Florida developer plans to buy the Moreland Avenue site fromAtlanta Gas Light Co. later this year for a price that will bedisclosed after the deal closes, area brokers familiar with theventure tell Atlanta Gas is consolidating itsoperations at a Midtown office building.

Independent area planners, not associated with the project, Sembler was attracted to the Little Five Points site byits demographics--estimated gross household income of $50,000 peryear in a three-mile radius of the proposed undertaking.

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