City staffers confirm to GlobeSt.com the California-based global architectural firm, founded by Jon Jerde 25 years ago, will develop conceptual drawings for the planned World of Coca-Cola and the Georgia Aquarium attractions north of Centennial Olympic Park and near the Atlantic Station mixed-use development. Jerde's contract price was not disclosed.
Coca-Cola hasn't decided which architectural firm will design the two attractions. The firm also hasn't selected a developer for the projects, tentatively scheduled to open in 2005.
Coca-Cola is donating nine acres for the Aquarium. The soft drink firm is working with the Marcus Foundation Inc., whose chairman, Home Depot founder Bernard Marcus, has pledged $200 million for the project.
In a previous prepared statement, Marcus said the venture will be "an aquarium of the 23rd century with no boundaries--the next definition of aquarium." He said the project would be "entrepreneurial, like the Home Depot."
Among Jerde-designed ventures are the Bellagio and Fremont Street Experience, both in Las Vegas; the 1984 Olympics site in Los Angeles; the Mall of America in Minneapolis; Canal City Hakata in Japan; Beursplein in Rotterdam; and The Gateway in Salt Lake City.
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