The estimated aggregate value of sales to date is $35 million. The homes at the former Orlando Naval Training Center site are priced from $190,000 to $1 million-plus.

In a prepared statement, Baldwin Park Development Co. managing director David Pace says the sales mark was reached "in spite of the fact that we have no models yet and the parks and Village Center are not ready." He calls that achievement "pretty remarkable."

Pace says the project's success to date is "due in part to the increased awareness of traditional neighborhood developments." He says, "People can visualize what a traditional neighborhood is now because they have seen them in other places." But Pace says "the big difference here is that buyers at Baldwin Park can have the benefits of a new, traditional neighborhood in an in town location, instead of the suburbs."

Local speculation that the project already is sold out is not accurate, Pace says. "There are no phases. We're building a single neighborhood. And throughout the life of the project, we will be continually making homes available."

The $2 billion enterprise is owned by the Pritzker family of Chicago. Family member Penny Pritzker, president of Pritzker Realty Co., oversees Baldwin Park development which is expected to take about eight years to complete. The project, 2.5 miles from Downtown, is approved for 3,000 homes and one million sf of office/retail.

Baldwin Park builders are Cambridge Homes, Cahill Construction, David Weekley Homes, Derrick Builders, Goehring & Morgan Construction, Hannigan Homes, Issa Homes, J. Richard Watson Construction, Rex-Tibbs Construction and Rey Homes.

The development runs from Glenridge Way in suburban Winter Park, FL to about a quarter of a mile from Colonial Drive (State Road 50) in Orlando.

Instant Insights /

Baldwin Park Project Marks Brisk Sales

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