"It's the Internet-based B2B supply chain management and procurement platform for the commercial real estate marketplace," says Gerrity. "Our platform allows a tenant to receive multiple office lease proposals and offers in response to a single tenant request."

He says the concept enables the tenant to compare, review, select and proceed to negotiate its transaction through ForTheTenant.com "with the winning bid from a particular landlord who can offer the best rental rates, terms and conditions."

Gerrity says property owners, too, have an opportunity to "generate new business that meets their specific leasing criteria at reduced acquisition costs, while increasing both their occupancy levels and their monthly property revenue streams."

ForTheTenant.com receives a market rate real estate commission for each completed transaction, paid by the property owner. The new marketplace encompasses most commercial real estate categories such as office, warehouse, distribution, flex, retail, land and data/call centers.

"We are taking what we learned from technology, the Internet and media with RealEstateChannel.com and applying it to other vertical venues such as the commercial real estate industry," Gerrity tells GlobeSt.com.