"This was a people decision," Virginia Mulkey, leasing manager for Crescent Real Estate Equities Co. of Fort Worth, tells GlobeSt.com. "The consensus was that this was where they (the staff) wanted to be." The staff, which includes Premiere Radio Networks, was swayed by the location at the junction of Dallas Parkway and Alpha Road and the amenities of a 16,000-sf executive suite, cafe and health club in the 275,372-sf, 14-floor office building.

The team starts moving in March 1, with additional roll-ins set for April 1 and the final taking place between August and October, Mulkey says. The stations will occupy all of the second and third floors and most of the fifth. They are inbound from three locations in the Dallas area.

For the dealmakers, one of the convincing factors is the building's sponsorship, an issue that brokers are mentioning more often in today's economic climate. "It's not just about rate...If you're making a 10-year decision, you better be sure you're making a good one," Michael Lewis, Crescent's vice president of leasing and marketing, explains of the heightened emphasis on building ownership.

The San Antonio-based Clear Channel was in the market for roughly six months in a survey of several submarkets and the toll road, according to Mulkey, who negotiated the terms for the owner of record, Crescent Real Estate Funding II LP. Clear Channel's rep was Michelle McDonald, principal in charge of media services with Denver-based Liberty Greenfield.

Stanford Corporate Center already was home to KEGL AND KDMX, both FM stations. It is being joined by KEDG, KHKS, KZPS, all FM stations, and KFXR-AM plus Premiere Radio Networks. The net gain is 36,153 sf, with a first-right option on contiguous space, Mulkey confides. Clear Channel's 15,000-sf pact had "eight or nine years" left on the term, she says.

Clear Channel is taking over office space vacated about 18 months by GroceryWorks.com. "We knew it was only a matter of time that we'd obtain a new customer," Lewis says.

Occupancy is 85% with the new deal. But, Lewis adds, there are enough deals in the hopper right now to boost that count to 95%. Watch for more closings in the next 90 days, he tells GlobeSt.com.