Jonathan A. Schein President & CEO Real Estate Media GlobeSt.com | 4/02/03: Much has been made of the concept of motivation in the workplace and what keeps employees secure, especially with so much uncertainty in the market. Charles Logan, president and CEO of the Aztec Corp., the Iselin, NJ-based architectural firm, recently wrote about this very issue in the latest edition of "Business, Profits and Strategy," published by Real Estate Strategies Corp. of Kenilworth, NJ. In his article, Secure Employees = Profitable Companies, he maintains, "The employee's sense of security is central to his or her ability to perform as an integral part of any organization. By an employee's definition, security is much more than just a paycheck and company benefits. Most employees will tell you that real security comes from feeling that their contribution is meaningful to the company. Consequently, the secret to keeping a thriving corporation on the cutting edge is not across-the-board cost cutting; rather it is creating an organization built on the dual foundation of individual strengths and team contributions. When corporations unite these abilities, employees' aptitudes and attitudes begin to rise to new challenges." In other words, positive reinforcement is most likely a greater investment in a company's long-term growth than short-term reductions in workforce. |