Called Lucky Strike Lanes at Hollywood & Highland, thebowling alley and lounge features a "retro flair," according toHollywood Entertainment officials, who call it an upscale alleywith a "nightclub quality audio system."

The bowling alley joins new shops, restaurants, specialtystores, coffee houses and other establishments that are fillingdevelopments like the new Hollywood & Highland retail center aswell as older buildings that are being rehabbed by developers,according to Kerry Morrison, executive director of the 18-blockHollywood Entertainment District Business Improvement District(BID). The district is funded by nearly $2.3 million in annualpayments by area property owners, many of them entrepreneurs,Morrison notes. The BID runs along Hollywood Boulevard from La BreaAvenue to Gower Street and includes immediate side streets.

Even in the face of a slow economy, Morrison says, the propertyowners are "working hard to attract better tenants, fix theirfacades and improve their properties and the neighborhoodoverall."