The venture has already piloted the outlets at six sites using a combination of the branded forecourts of Shell and Sainsbury's 3,000-sf convenience store format. Now they intend to roll out the concept on other Shell sites.
Sainsbury's convenience stores have proved highly successful and the company plans to acquire 180 new outlets over the next three years. Chief executive at Sainsbury's Sir Peter Davies said: "The Sainsbury's Local format is a great success. Measured by sales per sf, 11 of the top 20 performing stores in the company are Locals and three of these are located on Shell forecourts."
Adrian Loader, president Shell Europe Oil Products, said: "This alliance fits in very well with our strategy of managing our portfolios flexibly to deliver better value and more choice to our customers."
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