The area is currently dominated by an infamous pink shoppingcentre and one of the most run-down estates in London, the HeygateEstate. Both will be demolished to make way for a "traditional towncentre" comprising 1m sq ft of retail and 5,000 homes.

Previous attempts to regenerate the Elephant were scuppered whenthe council ditched its preferred development partner, SouthwarkLand Regeneration (SLR), in April 2002. The council then went backto the drawing board.

The new proposals include plans for a civic space the size ofTrafalgar Square on the site of a congested roundabout, a number oflandmark towers and a "Borough Market-style" square next to therailway arches. The deteriorating Walworth Road will be linked tothe new square and transformed into an attractive high street torival Chelsea's King's Road.

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