"It's one of my top priorities," he tells GlobeSt.com. He says he would like to place top marketing gurus in a room "without windows" and have them come up with catchy phrases to capture and brand the area. He then would like to see these phrases repeated over and over again.
Hickenlooper goes on to tell GlobeSt.com that he would like to see phrases that capture the uniqueness of Denver and Colorado in marketing literature that crosses the city's borders.
In other words, Denver would help market the state as a whole and the state would help market Denver.
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