The group, formed in 1956, also has changed its website address to www.aire-brokers.org. A new logo will follow as well.
The changes are the result of surveys conducted of its members and the industrial brokerage community, which found that the group's mission was often misunderstood.
"While the old corporate identity served our association well for many years, the consensus was that we needed to be more contemporary," says NAI Hiffman EVP Larry Much, 2003 president of AIRE. "AIRE was founded to develop a better means of communication and cooperation among industrial brokers, and to foster a higher standard of business ethics in the course of brokerage activities to better serve clients' needs. These guidelines remain the backbone of the organization."
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