"For some time [the company] has been thinking about how and when to build the platform in New York. It's a mandate from Bob Sulentic, the chairman, and the board to really focus growing the tri-state area," Bernstein explains. "There is no question that in order for Trammell Crow to continue to grow and to enjoy profitability, the New York tri-state area has to be a big part of the picture."

His first order of business is to create a fully integrated services platform here, which will include building a brokerage platform, building investment sales and providing a bundle of integrated services to the company's corporate and strategic accounts. Bernstein adds that he will continue to provide advisory and brokerage services to the strategic accounts he has built over the past 15 years.

"Simply said, my role will be split between providing the leadership and the vision in New York, to grow the Trammell Crow office and to grow the platform in the tri-state area. In addition, to continue to grow my brokerage practice," he says.

"Richard's impeccable reputation, local market insight and commitment to building long-term collaborative relationships with clients make him a natural fit for the needs of our organization both culturally and operationally," Robert E. Sulentic, chairman and CEO of Trammell Crow says in a statement.

Bernstein comes to the company from CB Richard Ellis where he served as executive vice president. "Richard has been presented with an opportunity to manage a business and we are happy for him," says a spokesman for the firm. "Considering our market dominance and depth of our talent pool, it's not at all surprising that other companies look to CBRE to find their future leaders."

Instant Insights /

Trammell Crow Taps Bernstein for New Position

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