It is targeting the company's signature Trump Taj Mahal, a 1,250-room property with 160,000 sf of casino space, and the Trump Marina, which has 728 rooms and 80,000 sf of casino space. Both projects are currently in design, according to a Trump official.

"Our goal is to give both hotels a new level of sophistication while maintaining their distinctive identities," says Christina Hart, partner-in-charge at Brennan Beer Gorman Monk Interiors. The New York-based BBGM has been hired by Trump to do the design work. "The clientele visiting Atlantic City has become more discerning, and our designs feature fresh new interiors for these properties."

The makeover at the Trump Taj Mahal will essentially maintain the property's current British colonial Indian décor. It involves new carpeting, updates on the casino and hotel atrium areas and two new restaurants, and is expected to be completed by this coming July.

The effort at the Trump Marina is more substantial, and will take until sometime in the first quarter of 2006 to complete in two phases. It involves converting the current modernistic décor into a 1920s theme, according to Hart. The company's third property here, the 900-room Trump Plaza, is not part of the overall project.