04/07/05: How is your company's branding going? Is it up to date, is it relevant, does it matter? Recently, General Motors, the nation's largest automaker, came to realize that it may not have been taking as much care of its brands as it should. GM has considered closing down two of its oldest names--Pontiac and Buick. These two car companies have been part of the American landscape for most of the 20th century, and it's hard to imagine that they may fade into oblivion. However, branding a company takes more time and care than one realizes, and often the reality sets in too late to recover. As the economy continues to heat up and competition gets even fiercer, it might be time to look into the message you're trying to convey and how it is conveyed.

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	CB RICHARD ELLIS (TUCSON) The company has named Tim Healy as vice president. Healy, who joined CBRE in 2000, specializes in industrial real estate. The firm also promoted Kimi Manning to marketing director for its locally based operations.

	GRUBB & ELLIS MANAGEMENT SERVICES (NORTHBROOK, IL) Eric Stone has joined the company as vice president and director of management services in the Fairfield, NJ office. Stone was most recently district manager in the ownership services division at GVA Williams.
	CASSIDY & PINKARD (TYSONS CORNER, VA) The company has tapped Barbara Schaefer McDuffie as senior vice president. Most recently she was founding board member at Les Amis du National Museum of Women in the Arts, in Paris.
	LODGIAN INC. (ATLANTA) New to the firm is Daniel G. Owens, who joins as chief accounting officer with responsibility for all financial accounting and reporting functions. Owens was previously vice president of finance and accounting at InterCept Inc.
	CB RICHARD ELLIS (NEW YORK CITY) Mary Roll has rejoined the firm as director of quality management. Roll was most recently president of her own consulting company. Prior to forming that organization, she was a managing director at CBRE.
	THE GARIBALDI GROUP (CHATHAM, NJ) The firm tapped Tom McCann and Rick Heilmann as associates. McCann was most recently president of TDM Realty Inc. Heilmann was previously with Preferred Real Estate Investments Inc. Both will concentrate on the New Jersey and Eastern Pennsylvania markets.
	MACERICH CO. (EUGENE, OR) New to the firm is Don Foster, who joins as senior manager for property management at Valley River Center, one of the company's holdings here.
	DP PARTNERS (HARRISBURG, PA) The company has appointed Michael J. Alderman as director of leasing for the Mid-Atlantic region. Alderman will focus on leasing and sourcing new investment opportunities in that area.

SELECTLEADERS

Vice President, Real Estate – Leasing & Acquisitions

(NEW YORK)

Ideal candidate will locate appropriate office space and negotiate lease agreements, which involves retaining real estate brokers, reviewing RFP submissions and negotiating competitive business terms, landlord services, leasehold improvements, and other special requirements.

GRUBB & ELLIS CO.

Managing Director – National Business Development

(UNITED STATES)

This individual will manage national account sales and marketing activities for the company's corporate services group, which includes conducting transaction management, lease administration, strategic consulting and project management. He or she will also develop strategic marketing plan.

HOLLIDAY FENOGLIO FOWLER LP

Senior Real Estate Analyst

(CALIFORNIA)

Using analytical background in finance, most qualified applicant will prepare financial analysis models for potential debt and equity transactions and hold significant interaction with clients and capital providers to place deals.

SPERRY VAN NESS

Sales Manager

(CALIFORNIA)

Ideal candidate will recruit, train and manage associates through goal-setting, coaching and transaction management. This position requires previous sales or real estate experience and the ability to recognize top sales talent.

CB RICHARD ELLIS

Senior Information Management Coordinator

(TEXAS)

Supervising research staff and the collections, interpretation and distribution of commercial real estate statistics, this professional will also handle client requests, give presentations and compose text for market reports. He or she must evaluate staff work and identify training needs.

CITIGROUP

Sub-Region Operations Head

(FLORIDA)

This professional must perform regional management and oversight of management information request and special projects, which involves coordination of cross-functional projects/information and HR coordination, as well as liaison with a number of other departments.

KSI SERVICES INC.

Sales Director, Condominium Ops

(VIRGINIA)

Most qualified applicant will build and motivate sales team while also prospecting customers, closing sales transactions, identifying market trends, developing effective business plan and creating an environment conducive to effective selling and client advocacy.

EQUITY OFFICE PROPERTIES

Senior Property Manager

(ILLINOIS)

Suitable candidate will be responsible for day-to-day relationships with customer contacts and daily operations of assigned buildings. This involves responding to customer requests, performing regular inspections of customer suites, common areas, building exteriors and landscape, and managing day-to-day relationships with vendors.

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