The lease will house not only Cole & Weber/Red Cell but also Young & Rubicam, Rockey Hill & Knowlton and J. Walter Thompson. All four companies are owned by WPP Group PLC, a London-based company that is traded on Nasdaq.

Scheduled for occupancy in early 2006, Alley24 consists of four buildings: two apartment buildings holding a combined 172 units and two office buildings holding 185,000 sf of office space. Most of the project's 28,000 sf of street-level retail will be in the base of the office building.

The "green" development will feature more natural daylight than traditional buildings, energy and water saving fixtures and environmentally sensitive building materials. The boundaries of the project are John and Thomas streets and Yale and Pontius avenues. The property address is 223 Yale.