The new SuperTarget store was designed unlike any in thecountry, with strict adherence to the RidgeGate design philosophyof merging traditional community values with "hip, urban-styleliving," says Keith Simon, vice president and development directorfor RidgeGate. The SuperTarget will be in the Lincoln CommonsRetail Village in RidgeGate, which unlike most suburban retailcenters, encourages shoppers to walkrather than drive to shops andrestaurants.

"This is just the beginning of what will become a stellarline-up of high-end specialty shops and restaurants," says Simon ofCoventry Development Corp., RidgeGate's developer. Simon says heand others at Coventry worked closely with Target officials toconstruct a design that is rarely found in suburban locations andavoids sprawling parking lots by replacing it with a multi-levelparking garage. The Target is designed with a two-level frontfacade that features lower level department store-likeelevator/escalator lobbies to take people that park in the lowerlevel of the deck up to the main sales floor.

Also included is a unique system to move loaded carts back downto the lower parking level—the 'Vermaport', a German-made system,locks in on the cart and moves it down along side the escalatorthen releasing it at the lower level. This system is used in someof Target's two-story stores such as those in Atlanta, Chicago andMinneapolis. The SuperTarget also features two tower elements withcopper Target 'bulls eyes'--believed to be the first in thenation.

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