The company, which had only nine locations in Michigan whennational franchising began in late 2001, contracts leasingactivities to local and national brokers. According to RichardSimtob, COO of Wireless Toyz Franchise, LLC, the two national firmsthey use most are Ludwig & Seeley Real Estate Inc. inSouthfield, MI and Terra Nova Corp. based in Miami, FL. Localbrokers are brought in as well, when needed.

"On average, we like to be in freestanding buildings or smalloutlet buildings less than 8,000 sf in size," he tells"Because we like to stand out, it's easier in a smallerbuilding."

The average size of a standard Wireless Toyz outlet is 2,000 sf,though "we've been in spaces as small as 1,400 sf and have locatedin spaces larger than 3,000 sf, if the rent makes sense," Simtobsays. These spaces, he notes, should be in small-to-moderate stripcenters, primarily in middle-class areas. "We like areas that mighthave auto parts stores, fast-food restaurants and evencheck-cashing places," he says. "We're not necessarily after thehigher income areas."

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