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NEW YORK CITY-Babies "R" opened its Manhattan flagship in UnionSquare today. The 30,000-sf, multi-level site was converted from aToys "R" Us site.

InDecember , the chain announced its plans for its first storehere. At that time, a spokesperson said they "had been looking fora location in Manhattan for a while." "With more than 100,000babies born in New York City each year, our Babies 'R' Us storewill offer the largest selection of newborn and infant merchandisefor all the families in the New York area," said Rick Markee,president of Babies "R" Us.

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