Do or Do Not, There is no Try
These immortal words from Yoda in the Empire Strikes Back may bethe catchphrase for corporate real estate in 2006. This applies toboth the client and the service provider side of the business. Forclients, there is growing pressure to create value and lead changeneither of which can be done effectively from a reactive posture.Moreover, CRE is evolving from a single touchpoint business to anintegrated model where various corporate functions (HR, IT,operations, etc.), management and service providers/vendors must beharnessed and enabled. I believe we will see this evolutionaccelerate in 2006.

For service providers, the pressure is on in 2006 to be moreconsultative in the approach to outsourced delivery of corporatereal estate services. More and more clients are looking to theirservice providers to do more than just transactions. They arelooking to service providers to bring organizational redesignstrategies, benchmarking, financial consulting (SOX compliance,alternative financing structures), and functional, proventechnology tools for portfolio management. In all of this, thefacilities, transaction and even lease administration roles arebecoming commoditized. The emphasis is on driving strategy throughleadership--not necessarily execution--because quality of executionis becoming increasingly hard to differentiate. For many serviceproviders, 2006 may be a watershed year.

If Yoda isn't your idea of a business leader, then our recentlydeparted friend Peter Drucker had it right when he said managementis doing things right; leadership is doing the right things. Theyear 2006 will be about leadership.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.