Jonathan A. Schein - President & CEO - Real Estate Media - GlobeSt.com

1/24/06: Ford has dubbed its new strategy to rebound from its fiscal woes Way Forward. Perhaps a more fitting name might be Way Off, or Way Out. Edsel would also be appropriate. Yes, Ford is taking some action by reducing line and management staff, cutting production capacity, shaking up the corporate culture and a few other so-called hot talking points. But, like many of the old-line manufacturing companies, it seems that Ford just doesn't get it. To make the point, the company is not cutting a single brand line in its entire portfolio. What good is making fewer cars with fewer employees if nobody is going to purchase the existing stock? The latest five-year plan, in reality, is still short-term balance-sheet engineering without much attention to the existing product line. Until it gets its priorities straight, Ford is going to earn a grade similar to its ticker symbol—F.

The views expressed in this article are the author's own.

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	CBL ASSOCIATES PROPERTIES (CHATTANOOGA, TN) Victoria S. Berghel earns a promotion to senior vice president and general counsel from vice president-deputy general counsel. In addition, Mark D. Mancuso moves to senior vice president community center development-New England regional office from vice president and director of community center development-Boston office.
	FREMONT INVESTMENT & LOAN (BREA, CA) Gary Alexander is promoted to vice president and chief appraiser of the firm's commercial real estate division. Alexander joined Fremont in October 2004 as vice president and senior commercial review appraiser.

	ESSEX REALTY GROUP (NORTHBROOK, IL) James R. Barcelona gets a managing director's title with the affiliation change, ending a six-year stint in multifamily investment sales with Marcus & Millichap Real Estate Investment Brokerage Co. He will continue in investment sales, specifically multifamily properties in suburban Chicagoland.
	CUSHMAN & WAKEFIELD (NEW YORK CITY) JoAnn Stock becomes a senior director in Cushman & Wakefield Inc.'s Midtown office, ending a long-time run as senior leasing representative in Shorenstein Co.'s New York City office.
	HERSHA HOSPITALITY MANAGEMENT (PHILADELPHIA) Naveen P. Kakarla joins the firm as vice president of administration to oversee finance and accounting, information technology, human resources, facilities engineering, purchasing and legal affairs. He most recently worked for Esoterix Inc. as senior vice president and general counsel.
	CUSHMAN & WAKEFIELD (SAN DIEGO) With 26 years in the industry, Dennis Hearst comes on board as senior director after a four-year stint as a principal with the Staubach Co.
	REGIONS BANK (DALLAS) Julie Faulkner comes on board as vice president of commercial real estate in Bent Tree, where she will focus on North Texas transactions for the 16-state financial institution headquartered in Birmingham, AL.

ARBOR COMMERCIAL MORTGAGE

Underwriting Analyst

(NEW YORK)

The primary responsibility of the analyst is providing forecasting and market research to facilitate preliminary loan sizing. The analyst will also provide preliminary underwriting to the screening manager in support of a recommended preliminary loan amount.

STOLTZ MANAGEMENT

Capital Markets Analyst

(PENNSYLVANIA)

Responsibilities include underwriting, modeling and presentation of commercial real estate acquisitions, financings and dispositions. This individual will be an integral part of highly transactional and diversified real estate investment analysis.

SELECTLEADERS

Property Manager

(ILLINOIS)

Our client is a real estate private equity firm recently formed by the senior executives of Keystone Property Trust, a NYSE traded real estate investment trust that was sold in August of 2004 for $1.6 billion.

EQUINOX PARTNERS

Vice President and Director of Finance

(MASSACHUSETTS)

The VP will work collaboratively with other professionals in the Real Estate Investment Group, as well as with fund administration and legal department personnel involved in administration, control and financial reporting of real estate investments.

LUCESCU

Financial Analyst

(CALIFORNIA)

This position is best suited for individuals with a bachelor's degree in business and at least two years of direct experience in preparing Argus analyses, specifically for retail properties.

CNL FINANCIAL GROUP

Director of Project Finance

(FLORIDA)

This position is responsible for directing, managing and coordinating investment and financing activities for CNL Income Properties, which will include marinas, ski resorts, campgrounds, golf courses and vacation ownership interests.

SELECTLEADERS

Senior Vice President of Sales and Marketing

(HAWAII)

Our client is independently and locally operated in Honolulu and is part of one of North America's largest homebuilding companies. The parent company also has community development and homebuilding operations in the San Francisco Bay Area, San Diego area, Virginia and Maryland.

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