HUNTINGTON BEACH, CA-The CIM Group of Hollywood has begun construction on its 150-room luxury hotel at the $90 million Strand mixed use project and has named San Francisco-based Joie de Vivre Hospitality to manage the hotel. The Strand in Huntington Beach is taking shape across from the Huntington Beach Pier on Pacific Coast Highway.
In addition to the hotel, the Strand's other three buildings will offer 80,000 sf of ground floor retail with office space above. A subterranean garage below the site will include parking for 470 cars to accommodate the increased number of locals and visitors expected to visit and shop at the hotel and commercial space.
The developers are billing their property as "the first premier boutique hotel on the coast between Laguna Beach and Palos Verdes." The hotel will occupy one of four structures that comprise the Strand, which will link the beach to downtown Huntington Beach.
The three-story hotel, which is scheduled to open in the spring of 2008, will surround an indoor courtyard. It will also feature a gourmet restaurant and up to 3,000 sf of meeting space.
Christian Strobel, VP of strategy and business development, notes that Joie de Vivre Hospitality's experience includes the launch last year of the luxury Hotel Vitale on San Francisco's Embarcadero. The new CIM Group hotel will become part of a Huntington Beach scene that includes eight miles of beachfront that draws more than 11 million visitors yearly.
The hotel will also become part of a list of CIM Group developments that includes projects at the Third Street Promenade in Santa Monica, San Diego's Gas Lamp Quarter, Brea's Birch Street and Old Town Pasadena. Other CIM Group projects are under development in Downtown Los Angeles, Hollywood, Anaheim, San Jose, Sacramento and Washington, D.C.Joie de Vivre Hospitality's boutique hotel collection includes 26 properties in San Francisco, Marin County, Silicon Valley and Napa Valley. It recently entered the Southern California market with Hotel Angeleno in the Brentwood-Bel Air area of Los Angeles.
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