The hotel, expected to open in the first quarter of 2008, is the first of between five and 10 that the joint venture plans to build over the next several years. It is being developed as part of the $60 million HavenPark project, which is owned by L.A-based Hileman Co.

The new brand brings design touches such as nine-foot ceilings and oversized windows to create a bright, airy environment on the order of a loft. The hotel also is introducing a combination high-tech office and entertainment center into the design, including wireless Internet access and a host of electronic gadgetry connections.

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