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ORLANDO-Is green building a fad? Commercial and residentialdevelopers, builders and housing industry marketers are betting itisn't. About 105,000 industry professionals from 90 countriesattending the 63rd annual private International Builders Show atthe Orange County Convention Center are learning the energy-savingconcept is catching on in communities across the US.

"Consumers want to go green, but they also want choices, andthey want to make sure that any additional costs are paid back in areasonable amount of time through energy bill savings," said RayTonjes, a custom builder in Austin, TX and also chair of theNational Association of Home Builders' Green Building Subcomittee.He introduced a panel of three green builders Thursday whodescribed the growth of the concept in their own markets. "Thesebuilders show that NAHB members are taking the lead, and thatvoluntary programs are the most cost-effective, yet innovative wayto go."