The project, located between the Atlantic Ocean and IntracoastalWaterway, includes three oceanfront towers with 101 hotel-condounits and 195 condominium residences. It also includes an AvedaDestination Spa and a Himalayan Institute Wellness Center. This isthe first time the Blaine, MN-based Aveda Corp. and the Honesdale,PA-based Himalayan Institute of Yoga Science have partnered on aproject.

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Developers are hoping to break ground on the project by the endof the year with the hotel is scheduled to open in late 2009.Marketing efforts for the hotel condo units have just started, withunits priced from the $600,000s. Playground Destination Propertiesis the exclusive sales agent for the hotel condo units.

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The hotel will be a member of Preferred Hotels & Resorts.Saleh manages independent luxury hotels which are members ofPreferred Hotels & Resorts or Leading Hotels of the World.Other properties the company manages include the 298-room ColonnadeHotel in Boston and the 49-room Orchards Hotel in Williamstown,MA.

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"The project is quite unique," says the Saleh Hospitality GroupCEO Sayed Saleh. "We think the components of the project are a goodrecipe for success."

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The project is aimed at capitalizing on the spa and wellnesstravel industry, which is the fastest growing segment of thehospitality industry. By 2010, the industry is expected tocontribute $1 trillion annually to the US economy. Although thewellness theme of the project is unique, the management of thehotel will be similar to other luxury hotels, Saleh says. "Thefundamentals of operating a first-class resort are the same," hesays.

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