EAST RUTHERFORD, NJ-Continental Airlines has opted out of its sponsorship of its namesake arena here, a deal that dates back 14 years and has generated $1.3 million a year in cash and airline tickets for the New Jersey Sports & Exposition Authority. The latter operates the state-owned 20,000-seat venue, as well as the adjacent Giants Stadium and Meadowlands Race Track.

The decision follows the move by the NHL’s New Jersey Devils to the new Prudential Arena in Newark, the departure of Seton Hall University basketball to the same venue and the pending move by the NBA’s New Jersey Nets to a new arena in Brooklyn, NY. Those moves effectively leave the 26-year-old arena anchorless.

“The purpose of our sponsorship was to gain exposure to major league sports fans,” says a statement by David Messing, of the Houston-based Continental Airlines, which uses the nearby Newark Liberty International Airport as one of its major hubs. “With the absence of major league sports, the sponsorship no longer aligns with our marketing goals.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.