Drew Genova, Washington, DC-based senior managing director ofstrategic accounts for CBRE, tells GlobeSt.com that the individualbuildings range from approximately 100,000 sf to 500,000 sf andthat the occupancy of the portfolio is in the high 90% range.Genova and Tony Long, Dallas-based president of Americas assetservices with CB Richard Ellis, created the account model that wonthe assignment for CBRE.

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Genova and Long and will continue as senior advisers to ING onthe management of the properties, which ING formerly managedin-house. As Genova explains to GlobeSt.com, the model for managingthe new account calls for John Greenwood of CBRE's Wayne, PA officeto manage the account's day-to-day activities under the title ofalliance director.

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"We really looked at this, in large part, in the same way as welook at the corporate side of our business," Genova says. Whereasproperties under third-party managers traditionally have been runby a local office in contact with the local representative for thebuilding ownership, Genova says, "In this instance, given that it'sa national assignment crossing multiple markets, we felt that itwas much better to assign a person that the client can communicatewith regardless of where a property is located."

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Genova explains that one result of this structure will be "tohave us look like ING in delivering day-to-day services so that wemaintain the ING brand's image in the market." Greenwood, as pointperson on the account, will have true account oversight on the INGportfolio.

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"This will mean his full involvement with the client and witheach of the individuals at CBRE who will be responsible fordelivering the day-to-day services," Genova adds. Greenwood, inaddition to the CBRE asset services organization, will be supportedby more than 50 ING Clarion employees who will join CBRE as part ofthe agreement.

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Winning the ING Clarion account, "speaks to our platform and ourdepth," Genova comments. He says that ING focuses intently onproviding high-quality management for its properties and thatCBRE's model is designed "to operate the properties at the samelevel high level of quality" as ING did in managing the propertiesitself.

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