Its loss, at $20.6 million, increased though, from $14.6 millionduring the same year-ago period and a $16.8-million first-quarterdown turn. Total Q2 company revenues were $80.3 million, a 25% fallfrom the same year-ago period.


Sharper Image continues to cut advertising, spending $9.3million during the second quarter, a 52% drop from last year's Q2.Since last year, management has completely cut spending ontelevision infomercials and mailings, while focusing more onnewspaper advertisements and inserts.


In attempts to concentrate more on event-focused shoppers,Shaper Image management is gearing up for the holidays byidentifying with vendors the top products for the coming season.The retailer is also introducing Microsoft's Xbox game system inits stores.


Additionally, Sharper Image is closing its leased distributioncenter in Richmond, VA, leaving it with centers in Ontario, CA andLittle Rock, AR.

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