SAN FRANCISCO-Sharper Image posted drops in sales and a loss during its second quarter as executives try to turn around the company. But same-store sales at its 186 units for the period ended July 31 fell 10%, improving on a 22.3% first-quarter plunge.

Its loss, at $20.6 million, increased though, from $14.6 million during the same year-ago period and a $16.8-million first-quarter down turn. Total Q2 company revenues were $80.3 million, a 25% fall from the same year-ago period.

Sharper Image continues to cut advertising, spending $9.3 million during the second quarter, a 52% drop from last year’s Q2. Since last year, management has completely cut spending on television infomercials and mailings, while focusing more on newspaper advertisements and inserts.

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