CAPE TOWN-Is entertainment a necessary spice for shoppingcenters, or a costly distraction? Leading developers from the US,the Middle East and South Africa disagreed at a sometimescontentious panel here at the International Council of ShoppingCenters' World Summit.
While entertainment is considered an integral component ofprojects outside the US, the US market is radically different,notes William S. Taubman, COO of Taubman Centers, Bloomfield Hills,MI.
“The American market is highly evolved,” he says. “People havemuch more space per capita in their homes, and many moreentertainment options. Mills Corp. was a failed entity because ofits focus on shopper-tainment. Now it's bankrupt-tainment.”
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