What retailers need to realize is that, while the city isgetting some negative press due to crime, Nagin said, a lot ofyoung, educated individuals are moving to the locale and investingin the area. "This is a city of incredible opportunity, and I don'tthink that retailers around the country know that it is here," hesaid. "The market is underserved."

James Maurin, the chairman of Covington, LA-based StirlingProperties, agreed. His firm has three shopping centers in excessof 500,000 sf under construction in Covington and two otherLouisiana cities, Hammond and Baton Rouge.

"A lot of people have left this region," he said. "But not asmany as most people think." The area is now experiencing whatMaurin called a "post-Katrina boom."

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