I know that Executive Watch is intended to focus on human-capital issues, but bear with me, this will be relevant. The Sunday New York Times Business Section recently featured a front-page article entitled, “The New Advertising Outlet: Your Life.” It reported that Nike is spending an increasing amount of its advertising dollars on services like workout advice, online communities and races. The strategy is for customers to go to Nike, instead of Nike spending big ad dollars to connect with them. This translates into Nike taking huge chunks of money out of its traditional media budget and into new, more direct interactions with customers. This isn’t just a Nike story; Johnson & Johnson, GM, P&G and Walt Disney are all moving their marketing dollars toward more interactive media. Clearly, the marketing game is changing in a dramatic way, so look around your organization and consider if you have a team in place who can think out-of-the-box to play in this new, very different arena.

Tony LoPinto is CEO of Equinox Partners, an executive search firm specializing in the real estate industry, and parent company of SelectLeaders. The views expressed in this article are the author’s own.
Job Opportunities
DBSI–DISCOVERY REAL ESTATE SERVICES Regional Business & Development Director (DALLAS) The company seeks someone to be responsible for the profitability of the region, to provide overall leadership and business direction for regional acquisitions, operations, and development. SELECTLEADERS Construction Accountant (HONOLULU) UniDev LLC, a national real estate development company in Bethesda, MD, seeks a construction accountant for its Honolulu subsidiary, UniDev Hawaii LLC, to handle accounting for a portfolio of work force housing and affiliated real estate projects. JONES LANG LASALLE Project Manager–Retail (SAN FRANCISCO) Responsibilities include managing multiple projects in various phases of development in order to meet or exceed established goals including speed, quality and budget, while focusing on the needs of the project, client, vendors, contractors and other stakeholders CB RICHARD ELLIS Senior Fund Accountant (LOS ANGELES) This accountant maintains a thorough understanding of each EEL debt structure, prepares interest billings monthly, and monitors compliance by the debtor with specific deal requirements. The hire also prepares revenue accrual entries and reserves bad debt. FIRST INDUSTRIAL REALTY TRUST INC. Senior Investment Analyst (CHICAGO) This hire analyzes financial data and prepares various models used to determine economics of potential acquisitions and dispositions, is responsible for underwriting and producing offer letters on potential acquisitions and dispositions, coordinates due diligence efforts and more. JPMORGAN ASSET MANAGEMENT Debt Capital Markets–Real Estate Loan Officer (NEW YORK CITY) The company seeks a VP to act as deal manager responsible for all aspects of real estate debt placement, such as working with acquisitions and asset management staff to determine optimal debt strategies for existing assets and those being acquired, and more. GROSVENOR Real Estate Financial Analyst (SAN FRANCISCO) This analyst prepares accurate, thorough cash flow forecasts and calculates investment returns for prospective acquisitions using Argus and Excel, monitors financial performance of mezzanine loans, and more. ERNST & YOUNG Senior Analyst Transaction Real Estate (BOSTON) This professional typically serves as a member of multiple client engagement teams, where the individual will assist with real estate advisory engagements within a fast-paced, service-oriented business environment.
CB RICHARD ELLIS (CHICAGO) Michael Caprile becomes the first professional in the firm’s Midwest region to earn a vice chairman’s designation. GRUBB & ELLIS (CHICAGO) Dylan Taylor becomes president of corporate services group. He was promoted from executive vice president and regional managing director of corporate services. LINCOLN PROPERTY (PHOENIX) Cooper D. Sutherland rises to finance and development manager for the West region. JOHNSON DEVELOPMENT CORP. (HOUSTON) Elizabeth F. York is named general counsel after two years as in-house corporate counsel. SL GREEN REALTY CORP. (NEW YORK CITY) Andrew J. Vander Veen rises to senior vice president and director of construction. CIP REAL ESTATE PROPERTY SERVICES (IRVINE, CA) Michael McGlone takes over as president, freeing up principal Eric Smyth to focus on acquisitions and corporate strategy. McGlone will continue as CFO for the parent company, CIP Real Estate. CUSHMAN & WAKEFIELD (NEW YORK CITY) John Polevoy rises to associate director for the New York capital markets group. COLDWELL BANKER COMMERCIAL (PARSIPPANY, NJ) Jason Silfies becomes vice president of marketing and technology. He previously was senior director of marketing. In addition, Tom O’Sullivan rises to director of marketing and technology from senior manager and Matthew Kornfeind, previously interactive marketing specialist, becomes manager of marketing and technology. COSTAS KONDYLIS & PARTNERS (NEW YORK CITY) Project architects Steven Bonora and George Drallios become partners of the architectural firm. SWIG EQUITIES (NEW YORK CITY) Philip Jones rises to executive vice president from senior vice president. Jones will continue as director of the project development department.
New Hires
FIRST INDUSTRIAL REALTY TRUST (CHICAGO) Stephen A. Stoner becomes managing director of the Central region. Stoner previously was president of corporate services for Grubb & Ellis Co. BAYROCK GROUP (NEW YORK CITY) Brian L. Halberg starts as senior vice president and assistant general counsel. He most recently was with Kramer Levin Naftalis & Frankel LLP. AMERICAN FINANCIAL REALTY TRUST (JENKINTOWN, PA) Ronald R. Pirollo joins as assistant vice president and corporate controller. His background includes working as chief accounting officer for two public companies. JONES LANG LASALLE (PARSIPPANY, NJ and CHICAGO) William Cariste becomes senior vice president of development and asset services in his transition to the company from Colliers Houston & Co., where he also was senior vice president. Cariste will head up the Mid-Atlantic region. Meredith L. O’Connor starts as executive vice president to lead local business development. She was with the City of Chicago, most recently as business development director for the mayor’s public-private development corporation. JOHNSON DEVELOPMENT CORP. (HOUSTON) William Thorn begins as a financial analyst for the development company. GEORGIA MALONE & CO. (NEW YORK CITY) Ellen Israel starts as executive vice president. She was senior vice president of the Witkoff Group. NAI GLOBAL (NEW YORK CITY) Adam Schultz and Tamir Daniel join as associate directors. Schultz is a tenant representative for the financial industry and Daniel will focus on investment sales and office leasing. SL GREEN REALTY CORP. (NEW YORK CITY) Lawrence J. Thomson fills a newly created role as senior vice president and director of operations, assuming responsibility for a 25-million-sf office portfolio in the city. He most recently was managing director of Sussex Bancorp. PIRCHER NICHOLS & MEEKS (CHICAGO) Sean M. Bahoshy begins as an associate. ONYX EQUITIES (WOODBRIDGE, NJ) Adam E. Rochlin comes on board as vice president of asset management. Rochlin had been executive vice president of GHP Office Realty. STROOCK & STROOCK & LAVAN (NEW YORK CITY) Dale J. Degenshein is named special counsel for the cooperatives and condominiums group. The veteran attorney was a founding partner of Cantor, Epstein & Degenshein LLP. GOODWIN PROCTER (CENTURY CITY, CA) Partner Brooks R. Brown relocates from the firm’s Boston office as the firm adds six associates to its California team. Just hired are Ben Shapiro, Jessica Gill, Julie Huebner, Jennifer Sung, Susan Morningstern and Kathryn Herman CUSHMAN & WAKEFIELD (ORANGE COUNTY, CA) Mitch Sigband starts as a director in the client solutions group. He most recently led the property management services’ group for Maguire Properties and before that was managing director of Equity Office Properties. PRUDENTIAL COMMERCIAL IPG REAL ESTATE SERVICES (LAS VEGAS) Linda Gonzalez begins as a broker for industrial and office properties. She previously worked in new home sales for Astoria Homes and Lennar Homes. POPP, GRAY & HUTCHESON (AUSTIN, TX) Michael J. Shalley Jr. comes on board as director of appeals for the property tax law firm. He most recently was senior manager and practice leader for the Washington, DC group for Deloitte’s National Property Tax Practice. APOLLO REAL ESTATE ADVISORS (NEW YORK CITY) Cindy Wenig moves to the firm as general counsel after working with Chadbourne & Parke LLP, where she rose to leader of the real estate practice. REAL ESTATE TALENT SOLUTIONS (DALLAS) Richard L. Elam joins as managing director for the state. He is the incoming president of the Dallas chapter of the Institute of Real Estate Management. He most recently was president of Regis Property Management. FORGE CAPITAL PARTNERS (ATLANTA) Ted Anglyn is hired as acquisitions director for Community Reinvestment Partners II [CRP Fund II] after working with New York Life in Atlanta. Also hired for the fund’s team are Deborah Moreyra as director of property management and Kim Tankersley Klace as director of leasing and sales. Moreyra was a former principal of Atlantic American Partners LLC and Tankersley Klace was its vice president. The team’s acquisitions analyst will be real estate appraiser Ty David McNeill.

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