Cronan joined the Tampa Bay Business Journal in 1998 and later, eventually becoming senior staff writer. He had previously been a business writer for the Ledger in Lakeland/Winter Haven, FL. His journalism career also includes editing and reporting positions for the TimesDaily in Florence, AL, the Decatur Daily in Decatur, AL and the Daily Tribune News in Cartersville, GA.

"We're delighted that Carl will be heading up our expanding regional coverage, as we increase our frequency and availability," said Michael Desiato, vice president of the Real Estate Media Division. "His strong industry background and understanding of the state's markets will be an invaluable asset to our readers and organization."Real Estate Florida offers analysis of a wide range of industry topics, including key economic indicators, property performance data, demographics, development trends, space demand generators and legal and tax issues. It also examines major transactions across the state and profiles Florida's most innovative firms and property professionals. Its readership includes 18,500 executive-level Florida industry decision-makers, plus 5,000 key national and international institutional investors, lenders and commercial space-users.