Following the merger with Colliers, Bradco will transition overto the Colliers brand and be known as ColliersInternational-Bradco. Brady will be senior vice president anddirector of Colliers International in the High Desert.

According to Carla Gazzolo, senior managing director forColliers International in Greater Los Angeles, Colliers sought themerger to capitalize on the growth that is projected in the InlandEmpire. "With Los Angeles and Orange Counties being almostcompletely built out, development will continue to move eastward,"Gazzolo says.

Colliers has been monitoring the High Desert region for morethan 10 years and sees the merger as a way to "allow us to create amore integrated real estate market for our clients in the GreaterLos Angeles area," Gazzolo adds. Brady says that the deal withColliers appealed to him for several reasons, including the firm'sinternational platform, its company culture and comprehensiveservice portfolio.