Marc Riches, an associate at Lee & Associates-LA North/Ventura Inc. and the lead broker for Bollinger Office Park, says that the project targets office and medical office users who are in the market to buy their space "but have not been able to find buildings sized or priced for their needs until now." Approximately 15 of the 31 buildings are currently in escrow and due to close by the end of 2007.

Riches points out that the marketing plan for the development features a "model" office building with a sales office to help prospective buyers walk through the process and select colors, finishes and other elements of their particular office in order to customize their buildings in much the same way that residential realtors set up a new home tract. One reason for this approach, he says, is that small business owners do not have the luxury of employing real estate professionals on staff to handle these types of purchases.

"The decisionmaking falls to the business owner," Riches says, so the Lee team's strategy aims to "take the guess-work out of the process" for buyers. In addition to Riches, the marketing team for the project includes Cory Richmond and Mike Tingus of Lee & Associates' Calabasas office, along with Paul Bollinger of Telair-Wendy Road LLC.