The company now will open 25 new units in 2008, down from the 37opened in 2007. This consists of already signed leases, as well asone or two strategic units, he said. New units will be located inexisting markets, to reduce pre-opening costs and make best use ofexperienced staff.
"It appears that the macroeconomic speed bump is more long-termin nature," Mumford said. "This also allows us to focus on ournumber one priority—improving Pei Wei's operating results."
The move is one of several to increase sales, margins andefficiency, which include menu changes and strategic marketingtests. Last week, the company announced that it would sell amajority interest of its foray into Japanese cuisine, thesingle-unit Taneko Japanese Tavern.
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