A General Growth spokesman tells GlobeSt.com that he is familiarwith the e-mail and would not confirm or deny its validity. Thecompany, with about 4,700 employees, does not comment on personnelmatters, he says.

The e-mail stresses that the cuts are not a result of "changesin the economy" or based on performance. "This is simply the nextstep in the evolution of a more effective organization," itsays.

Changes in how mall owners market their properties have been inthe works for years, says Alberta Davidson, a San Diego-basedconsultant who spent 25 years in marketing with former mall ownerHahn Co. Many firms have considered taking marketingresponsibilities away from individual mall employees andconsolidating them into corporate-office positions.

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