The property currently offers approximately 100,000 sf ofcontiguous available space ranging from smaller units of 4,680 sfto full floors of 18,301 sf. In addition to the office space, theCBRE team is also marketing more than 5,000 sf of prime, groundfloor space. Asking rents for office space are $47 per sf. CBRE'sAsset Management team of Paul Allegretti and George Bibb willoversee the building's day-to-day operation.

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"We've already attracted a great deal of interest fromadvertising firms and new media companies seeking an alternative tothe higher Midtown rents and the excellent signage and corporatebranding opportunities the building offers," Freeman explains. "Thelandlord is also planning a multi-million dollar capitalimprovement program, which will virtually create a new boutiqueoffice property and meet the highest specifications."

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Donald Denihan of Denihan Capital notes that "we wanted to hitthe ground running. Therefore, in addition to our capitalimprovement plans, we hired the number one leasing firm in theworld. CBRE brings superior market knowledge and an insight thatwould help us achieve maximum exposure and attract the idealtenants."

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Denihan Capital retained Musho Architecture and Design LLC asDesign Architect for the building renovations, already underway.Among the capital improvements are a completely redesigned lobby,the installation of a new façade and elevator modernization.

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According to Suzanne Musho, formerly of Pei Cobb Freed &Partners, and now principal of Musho Architecture, "the challengewas to reinvent a lobby that embodies the incredible growth andcreativity of the last frontier of Manhattan and provide corporatedistinction. The enhanced elevation with articulated brick archesdefining a new glass storefront, and the polished steel canopyprovides a memorable public identity for the unique brick loft likebuilding in the center of the burgeoning Hudson YardsDistrict."

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.