Carl Cronanis editor of RealEstate Florida.

HAINES CITY, FL-Aldi Group, a German-rooted discount grocerychain, is launching its expansion into the "land of Publix" with a500,000-sf distribution center in Polk County. It also plans fordozens of new stores in Central and Southwest Florida.

The company, which promises markdowns up to 50% on commonsupermarket items, is investing $40 million in its Haines Citywarehouse on 73 acres south of Interstate 4. The center willservice 25 stores beginning this fall, primarily in the Orlando,Tampa and St. Petersburg markets.

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