We found this article yesterday in the Baltimore Sun interesting.Apparently Sears, the owner of clothier Lands' End since 2002, isstepping up its display of that apparel line by opening largeministores.At one Sears department store, in a Maryland mall, Lands' End alreadyas a 24,000-sf ministore. There are currently seven of these largerLands' End stores across the country, according to the article,which says versions half the size started rolling out three yearsago.The store-within-a-store concept is nothing new, across all retail sectors. Just today J. C.Penney announced the launch of a new apparel brand, AmericanLiving, that will have its own spaces in its department stores.There are also Sephora cosmetics stores in JCPenney locations.Office Depots are in Albertsons grocery stores. Spas are opening inWhole Foods units.But Sears has had issues for a while now. Will these larger Lands' Enddisplays help lagging sales in department stores, or are thechain's problems too large?

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