PRIVATELY, HOW GREEN ARE YOU?

Maybe we need to put our money where our mouths are. Lastweek's Quick Poll revealed a rather stark contrast between what weprofess at work and what we practice at home. When asked How GreenAre You in Your Private Life?, 49% of the more than 260 votes wegot confessed They Could Do Better. This makes sense, of course.Short of abdicating city life for the forest, we can all do better.But a surprising--and surprisingly frank--33% said they'd opt toFire Up That SUV. A paltry 18% claim to be fully Committed at Workand Home. Karen Penafiel, vice president of advocacy for theBuilding Owners and Managers Association International, isn'tsurprised by the results. She sees it all as part of an evolution.For the record, she would put herself in the committed category,and she gives us a hint about her approach:

-0-0-0-0-0-"The results don't surprise me although I would likechoice Number One to be higher than it is. What we're findingprofessionally, especially through our Seven-Pointchallenge, which is getting pretty widespread adoption atthis point, is that usually in each business there are just one ortwo people who fall into that Very Committed category and lead thecharge for the rest of the organization. That's what we're lookingfor in our environmental efforts--that one person to take chargeand be the instigator.

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John Salustri

John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.