Wendy Ellis, vice president of marketing for McWhinney, says USBflash drives make great marketing devices because they're easy tocarry and more efficient to look through than stacks of paper.
The firm is not alone. USB flash drives or thumb drives are theof-the-moment way to disseminate marketing materials, highlightwork and promote ideas. Fortune 500 companies, educationalinstitutions and even creative artists are handing out customizedUSB freebies to clients and employees.
The USB or Universal Serial Bus standard was developed about 13years ago. But thanks to improved technology, it's taken offdramatically in the past few years. Industry experts reportexplosive growth in the use of USB flash drives and otherUSB-enabled devices like GPS devices, mobile phones, video players,digital photo frames and memory card readers.
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