Reinhard is a 25-year real estate industry veteran who brings extensive brokerage and management experience to the leadership of AIR, having served as senior managing director of CBRE's Los Angeles North region before returning to brokerage. He was part of a CBRE team including Darla Longo and Jeff Morgan that negotiated one of the largest industrial leases of its kind ever signed when shoe manufacturer and marketer Skechers USA inked an 11-year, $97.5 million lease for a 1.8-million-sf build-to-suit distribution center in the Inland Empire community of Rancho Belago last year. The CBRE team represented both Skechers and Moreno Valley-based landlord Highland Fairview.

An AIR member for 15 years, Reinhard has served on its board of directors for the past seven years, holding posts as education vice chair, computer chair, marketing chair, multiple director/vice president, and long-range planning chair. The 48-year-old AIR, with headquarters in Downtown Los Angeles, comprises nearly 1,770 brokers in more than 400 offices in the five-county Los Angeles Metro area.

Reinhard, who assumed his post at AIR's annual meeting recently, comments that, "Nothing is more critical to the brokerage community in the cyclical real estate industry than timely and accurate property information. AIR continues to be the provider of choice in our industry." The new AIR chief emphasizes that during 2008 the organization will continue to intensify its membership outreach. This includes, he says, the addition of board members for greater demographic coverage, the roll-out of office data for Los Angeles County, making all industrial properties in the area available via an Internet-based property data system and the provision of all AIR data via hand-held devices.

Also for 2008, AIR has added three regional broker networking events along with a seminar covering the group's industry-standard forms, according to Tim Hayes, executive director of AIR. Hayes notes that since 2004, AIR's membership has increased from 1,470 to 1,769, and from 350 to 406 offices.

Joining Reinhard as 2008 officers are Douglas C. Earnhart, senior vice president at Lee & Associates in Ontario, who is president-elect and long-range planning chair; Chuck Noble, founding principal of Lee & Associates-Orange, who is vice president and multiple chair; Joseph Vargas, executive managing director and area leader at Cushman & Wakefield, who is Southern California education vice president; and David M. Harding, senior vice president at CB Richard Ellis in Universal City, who is secretary/treasurer.