The site is being developed by Alberta Development Partners, aColorado-based real estate firm specializing in large-scale,mixed-use retail projects. It will include 170,000 sf of retailspace, a 200,000-sf hotel, and 60,000 sf of office space. Thisweek, Communication Arts, based in Boulder, Colo., was selected todesign the site.

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"The site is unique in the world," Richard Foy, co-founder andco-chairman of Communications Arts, tells GlobeSt.com. "We'readding a main street and a restaurants and services three blocksfrom the center of town. It will be a year-round attraction whereeveryone in the city can go, take visitors, and show them theheritage of Calgary. It will be a real community asset."

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The project's design will incorporate Western elements to honorthe regional culture, says Foy. Wrought iron, trellises, glass andwood will combine to create a contemporary rustic feel, accented byamenities including architectural statuary from Calgary's history:a female pioneer, a First Nation's woman, a wrangler and a derrickworker.

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"The development of a main street retail area is a key piece ofour vision of transforming Stampede Park into a year-rounddestination for Calgarians and visitors," says Doug Armitage, VP ofbusiness development, Calgary Stampede. The Calgary Stampede is avolunteer-supported, not-for-profit community organization thatpreserves and promotes western heritage and values. The main streetconcept is envisioned to be a vibrant and attractive retail areathat welcomes local and international visitors throughout the yearwith markets, shops, restaurants and other amenities. Stampede'smain street will be located between 12th Avenue and 14th AvenueS.E. along Olympic Way S.E.

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Calgary is in the midst of a development boom, with six millionsf of construction underway in the downtown, including fourbillion-dollar condominium towers. Between the growing residentialpopulation and the steady stream of tourists and conventioneers,this Stampede Trail will have large and steady traffic, saysFoy.

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The boom is contributing to a shortage of workers and high costof materials. As a result, costs of the project are high. The twoparking garages, for example, will cost twice as much to build asin other locations, says Foy, with the 1,800 spaces projected tocost close to $46 million.

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In addition to Alberta Development Partners, members of theproject team include: Greenwood Village, of Colorado; RencorDevelopments, of Calgary; and Thomas Consultants, of Vancouver. Theproject architect is Cohos Evamy, of Calgary, Edmonton andToronto.

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