"It's not just another shopping center. We're creating anauthentic urban experience," says Paris Rutherford, president ofDallas-based Icon Partners. "It will become an authentic place, adistrict in the city."
Rutherford says the project's name reflects the positioning inthe metroplex, the sweet spot between the far northern suburbs andthe heart of Downtown Dallas. Rutherford, Icon chairman DanielRobinowitz and three architectural firms huddled over the designabout 18 months. The planning began with the parking component andtook six months to complete. "Weaving that parking into the projecthas been a science," Rutherford says, adding each component farexceeds city requirements. "It truly has been a collaborativeeffort."
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