NEW BRUNSWICK, NJ-The ink was barely dry on plans for a $275-million , 34-story tower in this city’s cultural district in recent days when city officials unveiled plans for another ambitious mixed-use project. And this one is even bigger.

The projected price tag is $650 million, and the complex would total upwards of 1.8 million sf on five acres surrounding the city’s Northeast Corridor rail station. Unveiled by Mayor Jim Cahill and developer Tom Moore, a principal of the Voorhees-based New Street Area Development LLC, the centerpiece would be a 28-story concave building flanked by two 17-story towers. The site is bordered by Joyce Kilmer Avenue and Bayard and Redmond streets.

Specific components for the Pinnacle at New Brunswick Station, as outlined by Cahill and Moore, would include more than 750 residential units including apartments and townhouses, a retail component anchored by a 50,000-sf supermarket, a health club, pocket parks, approximately 250,000 sf of office and an expanded streetscape.

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