CAN GREEN PRODUCE A REAL ROI?

The short-form answer to last week's Quick Pollquestion--as answered by Sally Wilson--is a resounding yes. Wilsonis CB Richard Ellis' global director of environmental strategy inaddition to serving as senior vice president of brokerage. Despitethe enthusiasm for the benefits, Wilson admits that she is lessconfident about the general level of education and insists thatthis late in the game, Green in no longer an option; it's anecessity. For the record, the 173 participants in last week's pollshowed themselves to be a savvy bunch, relatively, with 41% sayingthat Green can produce an ROI Only With Incentives. A surprising35% are as enthusiastic as Wilson, claiming they're Living TheBenefits. And 24% believe It's All Hype and Snake Oil. Here'sWilson's take:

"There's a real lack of awareness of the market opportunitiesassociated with Green. But it can produce a real ROI. If you're notbuilding Green, your product will become obsolete.