Weinstein is founder and CEO of MW Leadership Consultants LLC inChicago, vice president of Kingston Group Inc., a Chicago-basedcommercial real estate company, a member of the technology taskforce for the International Real Estate Federation and the authorof several books. She has a doctorate of education in adultlearning and counseling. Her research on How CEOs of Real EstateCompanies Like to Learn won the 2006 award for the bestacademic manuscript in education from the American Real EstateSociety.

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Recently, Weinstein addressed the Real Estate CyberSpace Societyabout the state of the market, and the commercial technology toolsprofessionals can use in even a less than optimal market. Sheshares with GlobeSt.com her thoughts about technology and themarket.

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GlobeSt: Are there any new audio or video programscan help CRE pros create the kind of websites that attract newcustomers and keep existing clients coming back?

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Weinstein: Special media effects are a trend onthe Internet, and some of the new audio and video programs aresuitable for RE pros to create websites of impact that attract andkeep clients. Overweb3d, for instance, allows a real person to walk outover the top of an existing website to deliver a message, givecompany information or direct visitors to specific areas withintheir website.

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GlobeSt: What phone service is useful for makingfree or inexpensive international phone calls, including conferencecalls?

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Weinstein: Skype offers free or phone service utilizing an audio orvideo hookup on your computer. You can call anyone in the world whois also a member of Skype, and even conferences calls arepossible.

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GlobeSt: How can professionals communicate viae-mail effectively and professionally with both international andlocal clients?

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Weinstein: The protocol for dealing with differentcultures applies to e-mail communication. For example, the Chineseare quite formal with their e-mail messages. To communicate bye-mail with high-level people in other parts of the world, adapt aformal letter style. Run grammar and spelling checks, then sendyourself a trial copy to see how the format travels. Include yourname and something eye-catching to get the recipient's attention inthe subject line.

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GlobeSt: How can professionals use blogs to theiradvantage?

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Weinstein: Real estate blogs started as simple,daily journals kept online but have evolved into incredible realestate sites. I use RealTown , Real Estate Tomato and ActiveRain as a resourceto expand my contacts. I post real estate tips and strategies onestablished blogs and regularly get responses from new people.

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GlobeSt: What essentials are necessary for anefficient and cost-effective mobile office?

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Weinstein: Start with a laptop with built-incamera and audio speakers. Go to My PC allows you to access your maincomputer from your laptop. Add two cell phones--one for personaluse and one strictly for business to assure that you won't haveyour business calls interrupted--and invest in a quality camera sothat you can take photos and upload them immediately.

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GlobeSt: What are some of your favoritewebsites?

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Weinstein: QuickBooks Online is convenient for managing yourbusiness. You can just give your accountant an access code to geteverything he needs at the end of the year. Evite is useful for partyplanning but can be applied to business functions, too. AndElance is a goodresource for professional support, such as low-cost editing. Also,you should look at SystranBox for translation software products andsolutions.

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GlobeSt: What are some of your favorite technologyprograms?

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Weinstein: Most professionals who work in thecommercial industry must be able to use some of the advanced datamanagement programs such as Argus Software CoStar data and geospatial software to analyzecommercial real estate deals. I recently listened to a presentationby Dr. Grant Thrall who has focused on designing technology thatintegrates land-use location science with geographic informationsystems (GIS). This new software uses basic principles of locationdecision and the means for applying them in order to improve thereal estate decision. In a changing market place, these newtechnologies can help professionals gather, analyze, and presentinformation that is both accurate and timely to stay ahead.

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